Hospitality Action

Recognising the challenges faced by of the hospitality industry, Marketing Lancashire has partnered with Hospitality Action as their nominated charity for the Lancashire Tourism Awards, taking place on Tuesday 11^th February at the iconic Blackpool Tower Ballroom. Find out more about this partnership and Hospitality Action  here >>

Behind their smiles and slick service hospitality workers can fall upon hard times just like anybody else. Hospitality can be a stressful industry, with long hours, high-pressure environments and physically demanding work. The rising costs of accommodation, food and fuel are placing more hospitality families in danger of homelessness, and many businesses are at risk of failure, putting thousands of jobs in jeopardy.

The charity Hospitality Action is on hand to support. For nearly 200 years they have offered financial assistance  to UK hospitality workers in crisis and today, they are the industry’s leading charity. In 2023 alone, 13.6% of the charity’s funds were allocated to supporting hospitality workers in crisis in the North West.

Alongside crucial grant giving Hospitality Action provides advice, mental health support and signposting to the whole hospitality workforce via an online advice hub and 24-hour helpline. Their Employee Assistance Programme is the gold standard in employee care, providing comprehensive wraparound support with access to counsellors and experts in areas such as parenting, legal matters and debt management.

Speaking of the partnership Hospitality Action Chief Executive Mark Lewis says: “We know 2025 will see increased pressure on businesses and we’re bracing for the sad news of yet more closures and job losses in the sector. Despite this, we remain steadfast in our commitment to supporting the industry alongside our innovative and generous supporters. I’m looking forward to the Lancashire Tourism Awards, which will be a fantastic opportunity to spotlight the vital work of Hospitality Action and connect with the brightest stars working in Lancashire tourism today.”

To learn more visit: www.hospitalityaction.org.uk

Whatever you do in hospitality isn’t it good to know that someone’s got your back if life ever takes a wrong turn ?

Hospitality Action

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Or via the Lancashire Tourism Awards website