Marketing Lancashire

Marketing Lancashire is Lancashire’s place marketing organisation and leads the LVEP (Local Visitor Economy Partnership) for the county. Working collaboratively with both local authority and private sector partners to communicate investment opportunities and to showcase Lancashire’s strengths as a place to live, work, study and invest in.  Visit Lancashire is our consumer brand for the county. Working with Visit Lancashire Partners our aim is to grow the visitor economy together, towards a sustainable, accessible, premier tourism destination.


Spotlight Features

Festive Designs - Putting the 'Ho Ho Ho' in your visitor attraction

It’s never too early to start planning your festive decor, displays and magical visitor experiences.  We put the spotlight on Visit Lancashire Supplier Partner, Festive Designs, to hear how a great festive display can boost your bottom line.

Is your business ready for a cyber attack?

According to the Cyber Security Breaches Survey 2025, published by the Department for Science, Innovation and Technology, 43% of businesses experienced a cyber breach or attack within a twelve‑month period.You can now join other Lancashire businesses in a FREE Cyber Attack Hydra Simulation at the University of Lancashire.

Gazegill Organics and Eight - a dream journey

Following their award-winning streak, we put Emma Robinson and Ian O’Reilly, current custodians of the Robinson family farm and Gazegill Organics, in the Spotlight.

Their fortuitous meeting with Chef Doug Crampton – helped bring their on-the-farm restaurant dream to life.

Skills & Workforce Update - April 2026

DCMS (Department for Culture, Media and Sport) has prepared an update for LVEPs (Local Visitor Economy Partnerships) outlining several recent policy developments relating to skills and workforce matters.

A homage to the Lancashire company that introduced Great Britain to Rock'n'Roll

Karl Dawson fell in love with jukeboxes as a child; today he owns one of Lancashire’s unique attractions, the Ditchburn Jukebox Museum & Cafe in Lytham St Annes.  What began as a fascination, with the mechanics of these influential music makers, developed into something of a self-acknowledged addiction for Karl.

£1million coastal campaign launches

Marketing Lancashire is proud to be a partner in Visit England’s new domestic coastal marketing campaign to drive breaks to all seaside destinations on England’s North West coast

The £1 million funded campaign, ‘All on England’s North West Coast’, will feature key Lancashire destinations, and kicks off on 16 February.