Marketing Lancashire

Marketing Lancashire is Lancashire’s place marketing organisation and leads the LVEP (Local Visitor Economy Partnership) for the county. Working collaboratively with both local authority and private sector partners to communicate investment opportunities and to showcase Lancashire’s strengths as a place to live, work, study and invest in, as well as a premier destination for visitors. Visit Lancashire is the tourist board for the county and a division of Marketing Lancashire. Read more


Spotlight Features

"Engrossing" new book on Lancashire

Lancashire – Exploring the Historic County that Made the Modern World, written by returning local Chris Moss is published on 17 February. Chris comes under our Spotlight and there’s a chance to win his new book.

“A fitting tribute to the greatest county in England” David Swift.

Marketing Lancashire to showcase region at 2026 international travel trade shows

Marketing Lancashire is pleased to announce that it will be representing Lancashire at three exciting Travel Trade Shows at the start of 2026, with the aim of attracting more international visitors to Lancashire.  

Lancashire's 2024 Visitor Economy STEAM Figures Published

Marketing Lancashire is pleased to present the annual STEAM Report for Lancashire’s Visitor Economy, with visitor numbers seeing a 3% increase from the previous 12 months.

Heating Lancashire's 700 year old historic hall sustainably

As Samlesbury Hall celebrates its 700th year anniversary, the team are delighted to have a brand new, efficient energy system in place to keep those visiting the Hall in the cooler months warm.

Lancashire Day 2025

On 27 November Marketing Lancashire celebrated Lancashire Day with the release of a brand new film “This Is Lancashire” commissioned in collaboration with BBC Radio Lancashire.

It's sō-lō, but amplified

Tim Allen is set to re-open his Michelin-star restaurant in November, following a 3-month £100K refurbishment.  We put him under the spotlight just a few weeks before opening the doors again, with Tim promising the same sō-lō, but amplified.

SAVE THE DATE - English Tourism Week

‘Local Stories, National Growth — Celebrating English Tourism’ 13-22 March 2026

Celebrate Lancashire tourism as part of this national campaign to highlight the quality and value of English tourism. Download the VisitEngland toolkit to get involved.

Lancashire Tourism Awards 2026 Finalists Annouced

The finalists in the 2026 Lancashire Tourism Awards have been announced! Take a look at the categories and their finalists today, and help us celebrate in February 2026