Marketing Lancashire

Marketing Lancashire is Lancashire’s place marketing organisation and leads the LVEP (Local Visitor Economy Partnership) for the county. Working collaboratively with both local authority and private sector partners to communicate investment opportunities and to showcase Lancashire’s strengths as a place to live, work, study and invest in, as well as a premier destination for visitors. Visit Lancashire is the tourist board for the county and a division of Marketing Lancashire. Read more


Spotlight Features

Heartfelt HAPPA team celebrate triple award-win

Finalists in three categories for this year’s Lancashire Tourism Awards – they went on to win all three !  We asked CEO Sarah Arthur how the team are feeling after their momentous night.

Learn more about this incredible charity –  What makes HAPPA different is not what they do, it’s how they do it.

£1million coastal campaign launches

Marketing Lancashire is proud to be a partner in Visit England’s new domestic coastal marketing campaign to drive breaks to all seaside destinations on England’s North West coast

The £1 million funded campaign, ‘All on England’s North West Coast’, will feature key Lancashire destinations, and kicks off on 16 February.

SAVE THE DATE - English Tourism Week

‘Local Stories, National Growth — Celebrating English Tourism’ 13-22 March 2026

Celebrate Lancashire tourism as part of this national campaign to highlight the quality and value of English tourism. Download the VisitEngland toolkit to get involved.

"Engrossing" new book on Lancashire

Lancashire – Exploring the Historic County that Made the Modern World, written by returning local Chris Moss is published on 17 February. Chris comes under our Spotlight and there’s a chance to win his new book.

“A fitting tribute to the greatest county in England” David Swift.

Marketing Lancashire to showcase region at 2026 international travel trade shows

Marketing Lancashire is pleased to announce that it will be representing Lancashire at three exciting Travel Trade Shows at the start of 2026, with the aim of attracting more international visitors to Lancashire.  

Lancashire's 2024 Visitor Economy STEAM Figures Published

Marketing Lancashire is pleased to present the annual STEAM Report for Lancashire’s Visitor Economy, with visitor numbers seeing a 3% increase from the previous 12 months.