Ruth Wilkinson Retires as Chairperson of Morecambe BID
Morecambe Business Improvement District (BID) has announced the retirement of its Chairperson, Ruth Wilkinson, after over three years of dedicated voluntary service. Ruth’s leadership and collaboration with a passionate and committed committee have driven a range of initiatives aimed at supporting Morecambe’s community and economy.
Morecambe BID is a voluntary organisation representing over 350 independent, local, and national businesses. Its purpose is to enhance the town’s appeal, increase footfall from both visitors and locals, and bolster the local economy through innovative projects and sustainable initiatives. The Chairperson, along with all committee members, generously donates their time and expertise to help ensure Morecambe thrives as a vibrant hub for residents and tourists alike.
Under Ruth’s leadership, Morecambe BID has achieved remarkable milestones. Highlights include the Safe Morecambe programme, developed in partnership with Morecambe Police, to make the town safer and more welcoming. Working closely with Morecambe Town Hall, and Lancaster City Council, the BID has supported iconic events such as Vintage By The Sea, Baylight, Food and Music festivals, and more, all of which have drawn in crowds and enriched the local calendar.
Beside hosting events, the BID also championed other community-enhancing projects, such as introducing Food Markets, implementing interactive Playtechnics on the promenade for educational family fun, and providing crucial grants to businesses to improve the aesthetic appeal of their premises and adopt more sustainable practices with eco-efficiency grants. Further cementing Morecambe’s appeal, initiatives such as the Illumination Cones brightened the promenade during winter and created a festive atmosphere.
Speaking about her time as Chairperson, Ruth Wilkinson said, “It’s been an extraordinary privilege to lead Morecambe BID. None of these achievements would have been possible without the dedicated and selfless contributions of the committee and the strong partnerships we’ve built with our local businesses and stakeholders. Together, we have worked tirelessly to ensure Morecambe is a better place for all who live, work, and visit here.”
Stepping into the role of Chairperson is David Waddington, a longstanding committee member and a well-known business owner of MiaItalia and Miogelato. David is a passionate advocate for Morecambe and has been deeply involved in the BID’s activities, making him the perfect successor to lead the next phase of its development.
Ruth expressed her confidence in David, stating, “David has shown immense dedication to supporting Morecambe, and I am thrilled he will take the reins. Alongside the continued guidance and expertise of our brilliant BID Manager, John O’Neill, I am confident the BID will continue to accomplish great things.”
Ruth also extended her gratitude to John O’Neill for his invaluable support, remarking, “John’s knowledge and commitment have been instrumental in the success of the BID. His contribution has been key both in planning and delivering our initiatives and in sustaining the momentum of our progress year after year.”
Ruth Wilkinson leaves Morecambe BID on a high note, reflecting the shared dedication and efforts of a voluntary team that has worked relentlessly to secure improvements and greater opportunities for the town. Her legacy is one of trust, collaboration, and a commitment to the thriving future of Morecambe.