Media Partner Announced for Blackpool Illuminations Switch-On

VisitBlackpool is delighted to announce Lancashire-based radio station Rock FM as its media partner for the 2014 Illuminations Switch-On event.

As part of the partnership, Rock FM will be utilising the extensive reach of its parent company – the Bauer Media Group – which boasts more than 80 radio stations and magazines across the UK.

The group’s radio stations include brands such as Absolute Radio, Key 103 in Manchester, Radio City in Liverpool, Radio Aire in Leeds and Clyde in Scotland, while magazines vary from FHM and Heat to Practical Photography and Q.

The partnership with VisitBlackpool will see Rock FM work with promoters to organise the line up of talent to perform at the FREE Switch-On on Friday 29 August. This will then be promoted across the UK including Scotland, Yorkshire and the North East.

Cllr Graham Cain, Blackpool Council Cabinet Member for Tourism and Leisure, said: “We are thrilled to be working with Bauer Media Group and Rock FM on this year’s Switch-On.

“Rock FM is a local North West station that understands just how big this night is for Blackpool and how important it is to get it right.

“We are particularly pleased that this will be a free event as it means residents and visitors alike will have the opportunity to apply for free wristbands and enjoy what promises to be a fantastic array of talent for no charge.”

Details regarding the acts performing at the Switch-On will be announced over the next few weeks.

Rock FM Director Vicki Allison said they are excited to be part of Blackpool’s big night.

Vicki said: “As Lancashire's most cherished heritage radio station, Rock FM and the Bauer Media Group are delighted to be a part of the world-famous Blackpool illuminations – an event that has a special place in the hearts of our listeners.

“We go hand-in-hand as perfect partners to deliver an unforgettable Illuminations Switch-On – creating magical memories and bringing thousands of people together in the wonderful town of Blackpool.”

Cllr Cain added: “This is a great partnership for us and we look forward to working with the team at Rock FM and Bauer over the next few months.

“In the meantime I would urge people to register their interest for wristbands as our experience is that when we giveaway free wristbands for an event they tend to be incredibly popular.”

To register for wristbands to Switch-On 2014 go to www.visitblackpool/switchon

ENDS
25/03/2014

Notes to editors:
For further information, please contact:
Sarah Rhodes, Communications Manager T: 01253 478208

VisitBlackpool is the tourism arm of Blackpool Council and is tasked with promoting the UK's most popular holiday destination to leisure and business visitors, both domestically and internationally.

Bauer Media Group
Bauer Media UK reaches more than 20 million UK consumers every week through a portfolio of world-class, multi-platform media and entertainment brands including Kiss, heat, Grazia and Empire. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight.  The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners.  Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.