Blackpool’s South Shore apartments given the go-ahead

Two planning applications for apartments on Blackpool’s promenade have been granted permission this week [9. April].

Designed by David Cox Architects working with Smith & Love Planning Consultants, consent has been given by Blackpool Council for the high-quality apartments at either end of a crescent of buildings in the South Shore area.

The ‘New South Promenade’ project will deliver contemporary living in the town and provide a mixture of one, two and three-bed homes.

At the northern end of the site, the first development will provide 49 apartments replacing the vacant Skye and Colwyn hotels on the corner of New South Promenade and Burlington Road West. At the southern end of the crescent, the second development will replace the Headlands Hotel, providing 40 apartments on the corner of Harrowside West and New South Promenade. 

The schemes are being delivered by Coastway Ltd and Headlands Ltd respectively and forms the next phase of the crescent’s regeneration, following the creation of the Hilton by Hampton in 2016.

Designed with curved frontages, the building form on both sites provide a nod to the crescent which dates back to 1926. Each apartment incorporates outside space either by a balcony or terrace, and penthouse living on the top floors will deliver exceptional sea views.

David Cox, director, commented “This development is another successful step forward in the investment of Blackpool promenade and aims to revitalise the South Shore area to attract more people to live and work in the town. It’s been a long-awaited project, with two years since plans were initially submitted, so the team is thrilled with this result and we’re looking forward to progressing to delivery stage.”