STEAM - Annual Tourism Figures
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Annual Tourism Figures
The annual STEAM Report for 2022 revealed sector continuing to grow post-pandemic
- Visitor numbers in 2022 rose to 64.8m from 51.51m in 2021
- Economic impact generated in 2022 increased to £4.8bn from £3.51bn in 2021
STEAM (Scarborough Tourism Economic Activity Monitor) is an evaluation model used by many Destinations Management Organisations. It uses locally derived data from a variety of sources such as hotels, attractions, tourist information centres, events and other accommodation to estimate the number of visitors, revenue generated and employment supported by tourism. The model provides the county with a continuous tourism economic impact dataset which reveals trends and helps highlight areas of particular growth or in need of support.