STEAM - Annual Tourism Figures
- Home
- Place for Growth
- Visitor Economy
- STEAM – Annual Tourism Figures
Annual Tourism Figures
The annual STEAM Report in 2023 revealed visitor numbers and visitor days continuing to grow post-pandemic
- Visitor numbers in 2023 rose to 66.7 million from 64.8m in 2022
- Visitor days in 2023 rose to 83 million from 82 million in 2022
- Economic impact generated in 2023 increased to £5.4 billion from £4.8bn in 2022 (in real terms a marginal decrease -1.2% indexed for rising inflation)
STEAM (Scarborough Tourism Economic Activity Monitor) is an evaluation model used by many Destinations Management Organisations. It uses locally derived data from a variety of sources such as hotels, attractions, tourist information centres, events and other accommodation to estimate the number of visitors, revenue generated and employment supported by tourism. The model provides the county with a continuous tourism economic impact dataset which reveals trends and helps highlight areas of particular growth or in need of support.