STEAM - Annual Tourism Figures

Annual Tourism Figures

The annual STEAM Report in 2023 revealed visitor numbers and visitor days continuing to grow post-pandemic

  • Visitor numbers in 2023 rose to 66.7 million  from 64.8m in 2022
  • Visitor days in 2023 rose to 83 million from 82 million in 2022
  • Economic impact generated in 2023 increased to £5.4 billion from £4.8bn in 2022 (in real terms a marginal decrease -1.2% indexed for rising inflation)

STEAM (Scarborough Tourism Economic Activity Monitor) is an evaluation model used by many Destinations Management Organisations. It uses locally derived data from a variety of sources such as hotels, attractions, tourist information centres, events and other accommodation to estimate the number of visitors, revenue generated and employment supported by tourism. The model provides the county with a continuous tourism economic impact dataset which reveals trends and helps highlight areas of particular growth or in need of support.

(NB: Figures for a Lancashire 2019 report would have been collected in the first half of 2020.  This did not happen,  therefore  there is no Lancashire report for 2019)

Lancashire STEAM figures 2023

Lancashire STEAM figures 2022

Lancashire STEAM figures 2021

Lancashire STEAM figures 2020

Lancashire STEAM figures 2018

Lancashire STEAM figures 2017