Catapult PR is a hidden Lancashire gem when it comes to travel and tourism marketing, having won 37 prestigious national and regional awards for travel and tourism PR and digital content campaigns, more than half its staggering total of 67 awards to date.  Accolades include three national CIPR Excellence awards for travel campaigns, plus a national Travel Marketing Award and a National Cream Award.  It has been a runner-up for many more national accolades.

Based on the Fylde Coast, Catapult PR work with tourism clients nationwide and internationally, handling campaigns for accommodation providers, visitor attractions, heritage attractions, stately homes and gardens, tourism destinations and tourism cluster groups.  It also has in-depth experience in tourism niches, such as farm tourism and nature tourism, not to mention cookery schools, and has worked on sustainable tourism briefs both in the UK and in Italy.

Its work has catapulted many Cumbrian-based clients, in particular, into the limelight, along with various north east tourism businesses.  The travel PR agency has done everything from creating international headlines about a geisha serving green tea to Cumbrian tearooms, to putting a client well and truly at the top of the world topiary tree.  Catapult’s success is down to fabulous PR and content ideas and hard work, both of which reward clients with tangible business benefits, media and online profile, higher website rankings and also a fair few of their own tourism awards, whether that is a regional award or a VisitEngland national award.  It wins through creating big ideas for those with fairly modest budgets.

Catapult PR has a specialist CIM Travel Marketing Diploma and commissions its own consumer research surveys, through independent research services, to know exactly what the tourism or heritage customer is thinking.  It also backs its tourism and travel PR service with its own highly successful travel and leisure podcast, Poodling Around.  This showcases its own clients but also features some other businesses wanting to benefit from audio exposure and social media spin-off, who have been encountered whilst Catapult has been poodling around.

Some clients commission PR and online and offline media relations campaigns alone.  Some bolt on social media and others recognise the huge benefit of having regular articles and other content on their websites, which hugely assists with SEO and searchability online.  But Catapult could be writing an e-newsletter one minute and a white paper or award entry the next.  This is PR and content in its broadest form, with lots of inspiration included and a true results-focus behind it.  Add to this tourism training sessions, delivered by Jane Hunt, the only two-time winner of the national CIPR Excellence accolade of Outstanding Independent Consultant, and it’s well worth pinging an email to Catapult.