Blackpool : The Movie launches at BOBI

Interactive Blockbuster Invites Visitors To Be The Star

Lancashire’s Tourism bosses are using groundbreaking technology to bring the seaside resort into the homes of British holidaymakers.

Would-be visitors browsing www.blackpoolthemovie.com will find themselves starring in their very own Blackpool movie trailer, featuring favourite photographs from their online photo albums and propelling them on a white-knuckle tour of Blackpool’s hottest visitor attractions.

Blackpool: The Movie has been designed by Lancashire and Blackpool Tourist Board (LBTB) to encourage potential holiday-makers to visit Blackpool and to maximize internet chatter on popular social media sites such as Facebook, Twitter, Myspace and Youtube.

The fully interactive Blackpool: The Movie launches at this year’s BOBI  (Best of Britain and Ireland) trade forum and consumer exhibition 17-21 March, as part of British Tourism Week.