Marketing Lancashire

Marketing Lancashire is Lancashire’s place marketing organisation and leads the LVEP (Local Visitor Economy Partnership) for the county. Working collaboratively with both local authority and private sector partners to communicate investment opportunities and to showcase Lancashire’s strengths as a place to live, work, study and invest in, as well as a premier destination for visitors. Visit Lancashire is the tourist board for the county and a division of Marketing Lancashire. Read more


Spotlight Features

People & Places

As part of English Tourism Week, we invited Gaynor to tell us more about her role as Creative Director and the role of The Whitaker, in the local and national cultural landscape.

Lastest STEAM figures released

The county’s annual STEAM report, which evaluates the volume and value of visitors to Lancashire, has been released by Marketing Lancashire, the county’s LVEP (Local Visitor Economy Partnership).  It analyses data from hospitality and tourism businesses gathered in 2023

Be part of English Tourism Week 2025

English Tourism Week is the annual celebration of the tourism industry and its importance to local communities and economies.

This year’s theme is  ‘Supporting people and places to drive growth.’

#StarringGREATBritain - Exclusive interview with screenwriter Daragh Carville

Daragh Carville is a playwright and screenwriter, best known for co-creating and writing the ITV crime drama The Bay, filmed in Morecambe and the Morecambe Bay area of Lancashire. He lives with his family in Lancaster.  In this exclusive interview with Marketing Lancashire he talks about the starring role of Morecambe, ahead of the new series.

Stars of Lancashire Tourism dazzle at awards ceremony

The best of Lancashire tourism and hospitality was on show at the Lancashire Tourism Awards 2024, held in the world famous Tower Ballroom, on Tuesday 11 February, with support from Destination Sponsor, VisitBlackpool and hosted by BBC Radio Lancashire’s Mike Stevens.

Telling the stories of Lancashire's Past

Gregory Wright just won the Lancaster BID Visitor Attraction of the Year Award for his fascinating tours around Lancaster. Find out more about Gregory, how he became a Blue Badge Guide and find out what is next for him and Lancaster, Walks, Talks and Tours.